SEARCH ENGINE OPTIMIZATION
IBEX Preclinical Research
188% Traffic Growth in 1 year.
No Online Marketing and Zero Lead Generation from Google
The Problem
When IBEX Preclinical Research first partnered with Strive Marketing, they had never implemented a structured digital marketing strategy.
Although IBEX offered highly specialized preclinical research and testing services, their online presence was not generating awareness, visibility, or inbound opportunities.
Key challenges included:
No consistent lead generation from organic search
Average keyword rankings between positions 45–50 in Google
Limited search visibility for their core services
Website content that was heavily technical and not optimized for conversions
Low traffic levels and minimal engagement from potential clients
As a result, IBEX was missing opportunities to connect with organizations actively searching for preclinical research partners.
Website Revamp, Conversion-Focused Content Strategy, and Authority-Driven SEO Campaign
The Solution
Strive Marketing implemented a comprehensive SEO and website optimization strategy designed to increase search visibility, improve user engagement, and drive qualified leads.
Website Revamp and Conversion Optimization
We redesigned and restructured the IBEX website to better align with both SEO best practices and user conversion behavior.
This included:
Simplifying technical messaging to clearly communicate services and value propositions
Improving page structure and navigation to guide users toward inquiries
Enhancing mobile performance and page speed
Adding strategic calls-to-action throughout key service pages
The result was a website that not only informed visitors but also encouraged them to take action.
Strategic SEO Content Development
Next, we created high-quality SEO content focused on IBEX’s most valuable service keywords.
Our content strategy included:
Optimized service pages targeting high-intent search terms
Educational content designed to build authority within their niche
Internal linking structures to strengthen keyword relevance
Location-neutral industry content to reach a broader national audience
This helped IBEX become more visible to organizations searching for specialized research services.
Backlink Acquisition and Authority Growth
To accelerate ranking improvements, we implemented a targeted backlink building campaign focused on acquiring high-quality, relevant links.
This strategy helped:
Increase domain authority and trust signals
Improve competitiveness for industry keywords
Support faster ranking improvements
Strengthen overall organic search performance
#1 Rankings, 188% Traffic Growth, and Consistent Monthly Lead Generation
The Results
Within the same year of implementing Strive Marketing’s strategy, IBEX Preclinical Research experienced transformational growth in online visibility and inbound lead generation.
Key results included:
Average keyword rankings improved from positions 45–50 in Q1 to positions 4–5 by Q4
Achieved #1 Google rankings for multiple core target keywords
Website traffic increased from 1,250 visits in Q1 to 3,600 visits in Q4 — a 188% increase
Transitioned from zero online leads to consistent monthly inbound inquiries
Significantly improved engagement due to clearer, conversion-focused messaging
These improvements helped position IBEX as a leading authority in their field and turned their website into a predictable source of qualified business opportunities.