Strive Marketing

Benefits of Pay Per Click (PPC) Advertising

Technology has effectively uprooted how businesses market their products, services, and brand image to consumers. Pay Per Click Marketing (PPC), is a promotional system in which businesses pay search engines and other websites for each time a consumer clicks on their ads.

Google Adwords is the top advertorial platform around because it facilitates every possible function related to pay per click advertisements: payment, market research, population, prevalence, placement, etc.

Unlike traditional forms of advertisements, promotions, and marketing campaigns, Pay Per Click Marketing hosts a proverbial cornucopia packed to the brim with benefits to businesses.

Let’s dig into several of the benefits of PPC advertising that set it apart from other online advertising.

benefits of ppc advertising

Allows for very narrow targeting

Google Adwords consistently conducts thorough market research, in which characteristics of consumers are linked to their search engine utilization and Internet browsing habits. Better yet, this research tool is free to the entire Internet, removing guessing from the segmentation and targeting process.

Get the best return on your investment

Television advertisements involve commercials being aired on one or more television networks, by which businesses pay for each commercial shown. Print-based promotions are similar, requiring organizations to pay by word used, page space taken up, and the popularity of hosting publications. If these advertisements reach few consumers, whether it be no fault of the business itself, TV channel, or newspaper editors, businesses will never be refunded for ads already ran.

PPC ad campaigns cost proportionally to how many Internet browsers click on them, saving money in the event of failing promotional efforts.

No guessing about popular words and phrases

The always-helpful research tool that is Google Adwords Keyword Tool autonomously updates new trends, and how often keyword phrases are searched for. This allows you to hone in on the best possible relevant keyword phrases.

Performance is easily measured

Google Adwords & Google Analytics make it very easy to understand what PPC marketing behaviors are successful, lukewarm, and wastes of money. Once you setup the Adwords campaign and add the Google Analytics tracking code to your website all the metrics will populate automatically. This also takes the effort and labor associated with marketing out of businesses’ proverbial equations, also saving money.


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 At Strive Marketing, we help local business owners harness the power of digital marketing & use it to get more sales, more happiness and reduce the stress of running a business.

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