SEARCH ENGINE OPTIMIZATION
W. Ron Adams Law
175% increase in phone call leads in 1 year.
LOW VISIBILITY IN GOOGLE AND LACK OF CONSISTENT LEADS
The Problem
When W. Ron Adams Law first partnered with Strive Marketing, they were facing a major challenge that many service-based businesses struggle with — they were not generating enough leads from Google.
Despite offering valuable legal services and having strong experience in their field, their website was not performing as a reliable lead generation tool.
Key issues included:
Core service keywords ranking on average between positions 40–50 in Google
Limited organic traffic from potential clients actively searching for legal help
Inconsistent phone call leads coming from the website
Website structure and content that did not fully align with modern SEO best practices
Minimal authority signals due to a lack of high-quality backlinks
As a result, they were missing out on valuable opportunities to connect with clients who were already searching for their services online.
WEBSITE REVAMP, STRATEGIC SEO CONTENT, AND AUTHORITY-BUILDING BACKLINKS
The Solution
Strive Marketing developed and implemented a comprehensive local SEO and website optimization strategy designed to improve both search visibility and lead generation performance.
Website Revamp and Optimization
We began by restructuring and optimizing the website to ensure it provided:
A stronger user experience with clear navigation and service positioning
SEO-optimized page structures focused on core legal services
Improved page speed and mobile performance
Clear calls-to-action designed to increase phone calls and form submissions
This created a strong foundational platform for future growth.
High-Quality SEO Content Creation
Next, we developed strategic, high-quality content targeting their most important services and search terms.
This included:
Optimized service pages targeting high-intent legal keywords
Location-focused content to strengthen local search visibility
Educational blog content designed to build topical authority
Internal linking structures to improve crawlability and keyword relevance
By consistently publishing valuable and search-optimized content, we helped position W. Ron Adams Law as a trusted authority in their practice areas.
Backlink Building and Authority Growth
To further strengthen their rankings, we implemented a targeted backlink acquisition strategy focused on earning high-quality, relevant links.
This helped:
Increase domain authority and trust signals
Improve competitiveness for higher-value keywords
Accelerate ranking improvements across multiple service areas
Strengthen overall organic search performance
HIGHER RANKINGS, MORE VISIBILITY, & MORE CALLS
The Results
Over the course of the campaign, W. Ron Adams Law experienced significant improvements in both search engine visibility and lead generation performance.
Key results included:
Average keyword rankings improved from positions 40–50 to positions 5–10 in Google
Increased organic search visibility across core legal service keywords
Strong growth in website traffic from high-intent potential clients
Organic phone call leads increased from 410 calls per year to 1,127 calls per year — a 175% increase
Improved consistency in lead flow, helping turn their website into a reliable source of new client inquiries
These measurable improvements allowed W. Ron Adams Law to strengthen their online presence, compete more effectively in search results, and generate significantly more opportunities for new business.